DOOH screens in metro and bus station
Fisherman's Friend captures strength levels with engaging visuals. Crafted videos express menthol pastille intensities, seizing viewer attention. The animation is decomposed into two main parts. The first is to portray the different intensities in each pastille, with the reaction of a pictogram face. The second part is to show to show the object element that justify it, from a soft teddy bear to leather metal boxing glove.
Credits
Distributor: JCDecaux
Production& Art Direction: Fullsix Paris
Motion Design: Lio